The Role of Visual Rhetoric in the Vegetarian Movement: “Meet Your Meat†Video of Animal Torture on the PETA Website
Abstract: Images have the power to create natural representation of reality, vividness in human memory and have rhetorical effect. However, visual rhetoric can create positive and negative feeling to persuade people. Negative feelings can be designed to make emotional reactions and spark action. Con...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Universitas Atma Jaya Yogyakarta
2013-11-01
|
| Series: | Jurnal Ilmu Komunikasi |
| Online Access: | http://ojs.uajy.ac.id/index.php/jik/article/view/169 |