Innovative Approach to the Formation of a System of Strategic Marketing Management of Tourism Enterprises in Conditions of Market Uncertainty
The main purpose of the study is to develop methodological basis and practical recommendations in respect of the formation of a system of strategic marketing management of enterprises in conditions of market uncertainty. The urgency of solving this scientific problem consists in the fact that the co...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
UIKTEN
2020-08-01
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| Series: | TEM Journal |
| Subjects: | |
| Online Access: | http://www.temjournal.com/content/93/TEMJournalAugust_1076_1087.pdf |