Analysis of the strategies that are taken and spread by hotel chains
Hotel chains do face important challenges nowadays. On one side the complexity of the environment in which the hospitality industry evolves, demands to define, develop and manage its strategies in order to guarantee its survival. On top of it, the market is increasingly demanding fluid information f...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universidad del País Vasco (UPV/EHU)
2005-06-01
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| Series: | Management Letters/Cuadernos de Gestión |
| Subjects: | |
| Online Access: | http://www.ehu.es/cuadernosdegestion/revista/index.php/en/published-issues?y=2005&v=5&n=1&o=2 |