When Journalists and Marketers Negotiate: A Competency-Based Analysis of Negotiation Processes in Brazilian and Belgian Media Organizations
This study consists of understanding how interactions between journalists and marketers occur in the context of two organizations from Belgium and Brazil. We seek to understand what is being negotiated, as well as whether there are differences in their applied strategic approaches. To do this, we co...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Associação Brasileira de Pesquisadores em Jornalismo
2019-08-01
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| Series: | Brazilian Journalism Research |
| Subjects: | |
| Online Access: | https://bjr.sbpjor.org.br/bjr/article/view/1225 |