MECHANISMS OF YOUTH’S SOCIAL PERCEPTION OF GOODS OF THE PREMIUM CATEGORY AND THEIR ADVERTISING
In order to identify the mechanisms of young people’s social perception of premium products and their advertising a study was carried out using the standardized interview method on a sample of 5 women and 5 men. It was revealed that the use of several “premium” colors and a well-known model, who sho...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | Russian |
| Published: |
Moscow Region State University
2019-11-01
|
| Series: | Вестник Московского государственного областного университета. Серия: Психологические науки |
| Subjects: | |
| Online Access: | http://vestnik-mgou.ru/Articles/View/13326 |