MECHANISMS OF YOUTH’S SOCIAL PERCEPTION OF GOODS OF THE PREMIUM CATEGORY AND THEIR ADVERTISING

MECHANISMS OF YOUTH’S SOCIAL PERCEPTION OF GOODS OF THE PREMIUM CATEGORY AND THEIR ADVERTISING

In order to identify the mechanisms of young people’s social perception of premium products and their advertising a study was carried out using the standardized interview method on a sample of 5 women and 5 men. It was revealed that the use of several “premium” colors and a well-known model, who sho...

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Bibliographic Details
Main Authors: Воробьева Анастасия Евгеньевна, Овчинников Ярослав Владимирович
Format: Article
Language:Russian
Published: Moscow Region State University 2019-11-01
Series:Вестник Московского государственного областного университета. Серия: Психологические науки
Subjects:
advertising psychology
consumer psychology
social perception of objects
attitude to oneself and others
qualitative research methods
Online Access:http://vestnik-mgou.ru/Articles/View/13326

Internet

http://vestnik-mgou.ru/Articles/View/13326

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