Effects of calorie labeling and value size pricing on fast food meal choices: Results from an experimental trial

<p>Abstract</p> <p>Background</p> <p>Although point-of-purchase calorie labeling at restaurants has been proposed as a strategy for improving consumer food choices, a limited number of studies have evaluated this approach. Likewise, little research has been conducted to...

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Bibliographic Details
Main Authors: Jeffery Robert W, Story Mary T, Oakes J Michael, French Simone A, Harnack Lisa J, Rydell Sarah A
Format: Article
Language:English
Published: BMC 2008-12-01
Series:International Journal of Behavioral Nutrition and Physical Activity
Online Access:http://www.ijbnpa.org/content/5/1/63