ANALYZING THE IMPACT OF WORD OF MOUTH AND EXPERIENCE QUALITY ON SCHOOL CHOICE DECISION THROUGH PERCEIVED VALUE AND BRAND IMAGE
The objective of this research is to analyze the effect of word of mouth and experience quality on the decision of choosing a school with the mediation of perceived value and brand image. The population of this study is 102 parents who had sent their children to Surya Buana Kindergarten and Playgrou...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Brawijaya
2020-05-01
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| Series: | Jurnal Aplikasi Manajemen |
| Subjects: | |
| Online Access: | https://jurnaljam.ub.ac.id/index.php/jam/article/view/1725 |