VIDEO MATERIALS AS A MEANS OF PROMOTION AND ADVERTISING OF THE FIELDS OF STUDY

In this paper there were presented some information about marketing and advertisement in the aspect of acquiring customers-candidate for studies with the help of the film as a tool of this kind of action. The paper also shows the results of the survey research and their analysis in the scope of expe...

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Bibliographic Details
Main Authors: Mirosław Malec, Tomasz Cieplak, Łukasz Jarmuł
Format: Article
Language:English
Published: Society of Polish Mechanical Engineers and Technicians 2016-09-01
Series:Advances in Science and Technology Research Journal
Subjects:
Online Access:http://www.journalssystem.com/astrj/VIDEO-MATERIALS-AS-A-MEANS-OF-PROMOTION-AND-ADVERTISING-OF-THE-FIELDS-OF-STUDY,64389,0,2.html