Romanian family business branding: contextual factors of influence of decisional processes
Despite the difficulties of the economic environment and the challenges encountered, family businesses in Romania are drivers of economic growth. The tumultuous history and the cultural differences have impacted the way businesses are conducted and how decisions are made, especially in family-run co...
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| Format: | Article |
| Language: | English |
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Sciendo
2020-07-01
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| Series: | Proceedings of the International Conference on Business Excellence |
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| Online Access: | https://doi.org/10.2478/picbe-2020-0057 |