Islamic Education Marketing Discourse From Maslahah Perspective

The marketing paradigm has undergone a change from the rational level to the emotional level, and finally, the shift in the spiritual level. Such discourse results in different marketing strategies, especially the marketing applied by both profit and non-profit organizations. Educational institution...

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Bibliographic Details
Main Authors: Sholikah Sholikah, Fatah Syukur, Mahfud Junaedi
Format: Article
Language:Indonesian
Published: UIN Walisongo 2021-04-01
Series:Nadwa
Subjects:
Online Access:https://journal.walisongo.ac.id/index.php/Nadwa/article/view/7375