At Home with Sustainability: From Green Default Rules to Sustainable Consumption
Although it is often assumed that default rules affect change without awareness, this paper suggests that contrast with the default and transition into conscious adoption of the default design may be the starting point to establish long-term changes in consumer behavior. Despite the rooting of defau...
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| Format: | Article |
| Language: | English |
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MDPI AG
2018-01-01
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| Series: | Sustainability |
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| Online Access: | http://www.mdpi.com/2071-1050/10/1/249 |