ParticipACTION: A mass media campaign targeting parents of inactive children; knowledge, saliency, and trialing behaviours
<p>Abstract</p> <p>Background</p> <p>In late 2007, Canada's ParticipACTION national physical activity mass media campaign was re-launched, with an initial campaign targeting parents of elementary school-aged children. The campaign informed them about the risks of p...
| Main Authors: | , , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
BMC
2009-12-01
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| Series: | International Journal of Behavioral Nutrition and Physical Activity |
| Online Access: | http://www.ijbnpa.org/content/6/1/88 |