Social media expansion. A challenge for marketing management

Social media users create spaces where they express their opinions about products, brands or companies. This is important for marketers because these users are active and effective. The changes caused by Internet and social media demand a new approach to marketing practices and force companies to be...

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Bibliographic Details
Main Authors:	María de los Ángeles Oviedo García, Miriam Muñoz Expósito, Mario Castellanos Verdugo
Format:	Article
Language:	Spanish
Published:	Pontificia Universidad Católica del Perú 2015-03-01
Series:	Contabilidad y Negocios: Revista del Departamento Académico de Ciencias Administrativas
Subjects:	Marketing en social media redes sociales comunicación empresarial en redes sociales medición de resultados
Online Access:	http://revistas.pucp.edu.pe/index.php/contabilidadyNegocios/article/view/14778

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spelling	doaj-1fad7a934ff741c1849264b5ae89bc0e2020-11-25T03:43:30ZspaPontificia Universidad Católica del PerúContabilidad y Negocios: Revista del Departamento Académico de Ciencias Administrativas1992-18962221-724X2015-03-011020596910.18800/contabilidad.201502.00414356Social media expansion. A challenge for marketing managementMaría de los Ángeles Oviedo García0Miriam Muñoz Expósito1Mario Castellanos Verdugo2Universidad de SevillaUniversidad de SevillaUniversidad de SevillaSocial media users create spaces where they express their opinions about products, brands or companies. This is important for marketers because these users are active and effective. The changes caused by Internet and social media demand a new approach to marketing practices and force companies to be active by incorporating social media to their communication strategies.http://revistas.pucp.edu.pe/index.php/contabilidadyNegocios/article/view/14778Marketing en social mediaredes socialescomunicación empresarial en redes socialesmedición de resultados
collection	DOAJ
language	Spanish
format	Article
sources	DOAJ
author	María de los Ángeles Oviedo García Miriam Muñoz Expósito Mario Castellanos Verdugo
spellingShingle	María de los Ángeles Oviedo García Miriam Muñoz Expósito Mario Castellanos Verdugo Social media expansion. A challenge for marketing management Contabilidad y Negocios: Revista del Departamento Académico de Ciencias Administrativas Marketing en social media redes sociales comunicación empresarial en redes sociales medición de resultados
author_facet	María de los Ángeles Oviedo García Miriam Muñoz Expósito Mario Castellanos Verdugo
author_sort	María de los Ángeles Oviedo García
title	Social media expansion. A challenge for marketing management
title_short	Social media expansion. A challenge for marketing management
title_full	Social media expansion. A challenge for marketing management
title_fullStr	Social media expansion. A challenge for marketing management
title_full_unstemmed	Social media expansion. A challenge for marketing management
title_sort	social media expansion. a challenge for marketing management
publisher	Pontificia Universidad Católica del Perú
series	Contabilidad y Negocios: Revista del Departamento Académico de Ciencias Administrativas
issn	1992-1896 2221-724X
publishDate	2015-03-01
description	Social media users create spaces where they express their opinions about products, brands or companies. This is important for marketers because these users are active and effective. The changes caused by Internet and social media demand a new approach to marketing practices and force companies to be active by incorporating social media to their communication strategies.
topic	Marketing en social media redes sociales comunicación empresarial en redes sociales medición de resultados
url	http://revistas.pucp.edu.pe/index.php/contabilidadyNegocios/article/view/14778
work_keys_str_mv	AT mariadelosangelesoviedogarcia socialmediaexpansionachallengeformarketingmanagement AT miriammunozexposito socialmediaexpansionachallengeformarketingmanagement AT mariocastellanosverdugo socialmediaexpansionachallengeformarketingmanagement
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Social media expansion. A challenge for marketing management

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