Social media expansion. A challenge for marketing management
Social media users create spaces where they express their opinions about products, brands or companies. This is important for marketers because these users are active and effective. The changes caused by Internet and social media demand a new approach to marketing practices and force companies to be...
| Main Authors: | , , |
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| Format: | Article |
| Language: | Spanish |
| Published: |
Pontificia Universidad Católica del Perú
2015-03-01
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| Series: | Contabilidad y Negocios: Revista del Departamento Académico de Ciencias Administrativas |
| Subjects: | |
| Online Access: | http://revistas.pucp.edu.pe/index.php/contabilidadyNegocios/article/view/14778 |