Social media expansion. A challenge for marketing management

Social media expansion. A challenge for marketing management

Social media users create spaces where they express their opinions about products, brands or companies. This is important for marketers because these users are active and effective. The changes caused by Internet and social media demand a new approach to marketing practices and force companies to be...

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Bibliographic Details
Main Authors: María de los Ángeles Oviedo García, Miriam Muñoz Expósito, Mario Castellanos Verdugo
Format: Article
Language:Spanish
Published: Pontificia Universidad Católica del Perú 2015-03-01
Series:Contabilidad y Negocios: Revista del Departamento Académico de Ciencias Administrativas
Subjects:
Marketing en social media
redes sociales
comunicación empresarial en redes sociales
medición de resultados
Online Access:http://revistas.pucp.edu.pe/index.php/contabilidadyNegocios/article/view/14778
Description
Summary:Social media users create spaces where they express their opinions about products, brands or companies. This is important for marketers because these users are active and effective. The changes caused by Internet and social media demand a new approach to marketing practices and force companies to be active by incorporating social media to their communication strategies.
ISSN:1992-1896
2221-724X

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