BEHAVIORAL COMPONENTS IN RELATIONSHIPS OF ECONOMIC AGENTS (EXAMPLE OF THE UKRAINIAN CAR MARKET)

In neoclassical economics a concept of individual is seen as a logical thinking machine, which accurately analyzes all information received and, based on it, makes decisions that maximize his/her personal gain and minimize risks while achieving his/her goals. Such behavior of a person is called rati...

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Bibliographic Details
Main Authors: Glib Mazhara, Volodymyr Kapustian
Format: Article
Language:English
Published: Scientific Route OÜ 2020-03-01
Series:EUREKA: Social and Humanities
Subjects:
Online Access:http://eu-jr.eu/social/article/view/1184/1172