The Internet Marketing of Disney Theme Parks
The purpose of this study was to analyze the portrayal of gender and race in the images on the official Disney websites used to market five theme parks: the Disneyland Parks in California, Paris, Tokyo, and Hong Kong, and the Magic Kingdom in Florida. This is important because of the growth of e-com...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
SAGE Publishing
2013-03-01
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| Series: | SAGE Open |
| Online Access: | https://doi.org/10.1177/2158244013476052 |