MODELING THE PROCESS OF ASSIMILATION AND OPERATIONALIZATION OF THE CONCEPT OF MARKETING BY ROMANIAN LOCAL ORGANIZATIONS

MODELING THE PROCESS OF ASSIMILATION AND OPERATIONALIZATION OF THE CONCEPT OF MARKETING BY ROMANIAN LOCAL ORGANIZATIONS

This paper proposes a model that wants to offer some pertinent answers about the process of assimilation and operationalization of the marketing concept in the practice of local organizations in Romania. Considering the reality of organizational practice in Romania, which revealed a lack of consiste...

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Bibliographic Details
Main Author: Luminita Zait
Format: Article
Language:English
Published: University of Bacău 2015-07-01
Series:Studies and Scientific Researches: Economics Edition
Subjects:
organizational structure
marketing department
interoperable teams
endogenous and exogenous factors
Online Access:http://sceco.ub.ro/index.php/SCECO/article/view/318

Internet

http://sceco.ub.ro/index.php/SCECO/article/view/318

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