Characterization of the Purchase Decision Process in the Category of Individual Life Insurance with Savings
This article’s goal is to describe the purchase decision process in the individual life insurance with savings category in Colombia. To this end, the attitudinal and behavioural characteristics of a sample of consumers that own life insurance policies with savings were identified. Given the objectiv...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Novi Sad, Faculty of Technical Sciences
2019-12-01
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| Series: | International Journal of Industrial Engineering and Management |
| Subjects: | |
| Online Access: | http://ijiemjournal.org/counter/click.php?id=vol10_04_03 |