Reexamining Consumers’ Cognition and Evaluation of Corporate Social Responsibility via a DANP and IPA Method
Companies nowadays strive to gain public recognition through corporate social responsibility (CSR) activities. However, what are consumers’ cognition and evaluations of these CSR efforts, and can they be explained by the concentric circle model, the pyramid model, the intersecting circles...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2020-01-01
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| Series: | Sustainability |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2071-1050/12/2/529 |