The Nexus between Types of Innovation and Marketing Performance of SME in an Emerging Economy

<p align="center">Nowadays the practice in which businesses find themselves becomes unknown, innovation types have been seen as a critical element in an organizational growth of companies. This paper intends to cross -examine the interrelation between innovation types and SME marketi...

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Bibliographic Details
Main Authors: Samuel Afriyie, Jianguo Duo, Kingsley Appiah, Abdul-Aziz Ibn Musah
Format: Article
Language:English
Published: EconJournals 2018-11-01
Series:International Review of Management and Marketing
Online Access:https://www.econjournals.com/index.php/irmm/article/view/7042