Optimization Model for Cross-Functional Decision Making: A Computational Business Intelligence Approach
Latest manufacturing technologies enhance cross-functional interaction between manufacturing and marketing. In spite of increasingly emphasizing on the aspect of end user’s demand, many production decision-making processes do not take into account only the dynamic nature of the marketer. Here, an at...
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Format: | Article |
Language: | English |
Published: |
Associação Brasileira de Engenharia de Produção (ABEPRO)
2010-02-01
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Series: | Brazilian Journal of Operations & Production Management |
Online Access: | https://bjopm.emnuvens.com.br/bjopm/article/view/46 |