Optimization Model for Cross-Functional Decision Making: A Computational Business Intelligence Approach

Latest manufacturing technologies enhance cross-functional interaction between manufacturing and marketing. In spite of increasingly emphasizing on the aspect of end user’s demand, many production decision-making processes do not take into account only the dynamic nature of the marketer. Here, an at...

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Bibliographic Details
Main Author: Supryio Roy
Format: Article
Language:English
Published: Associação Brasileira de Engenharia de Produção (ABEPRO) 2010-02-01
Series:Brazilian Journal of Operations & Production Management
Online Access:https://bjopm.emnuvens.com.br/bjopm/article/view/46