PENGARUH PENGETAHUAN LINGKUNGAN TERHADAP NIAT MEMBELI PRODUK HIJAU PADA MEREK “ATTACK” DENGAN KEPEDULIAN LINGKUNGAN SEBAGAI VARIABEL MEDIASI
The purpose of this study is to investigate the role of environmental concern in mediating the effects of environmental knowledge on the intention to buy green products on the brand of “Attack” in Denpasar. The sample of this study is 100 people, with a non-probability sampling method especially pur...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Universitas Udayana
2016-04-01
|
| Series: | E-Jurnal Manajemen |
| Subjects: | |
| Online Access: | https://ojs.unud.ac.id/index.php/Manajemen/article/view/18274 |