The Effect of Product Knowledge on Salesperson Performance with the moderating role of Attitude

This Study investigate The Effect of Product Knowledge on salesperson Performance with the moderating Role of Attitude. Amout of 65 from 72 questionnaires are considered valid for further analysis. Data analysis used Partial Least Square (PLS) with the smartPLS software version 3.0. Data analysis wa...

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Bibliographic Details
Main Authors: Siagian Hotlan, Putera Garry, Burlakovs Juris
Format: Article
Language:English
Published: EDP Sciences 2020-01-01
Series:SHS Web of Conferences
Subjects:
Online Access:https://www.shs-conferences.org/articles/shsconf/pdf/2020/04/shsconf_icsh2020_01011.pdf