Effectiveness of ‘Mois sans tabac 2016’: A French social marketing campaign against smoking
Introduction In October 2016, the first edition of Mois sans tabac (Tobacco-Free Month) was launched, a campaign which had invited French smokers to challenge themselves to quit smoking for the whole month of November. We aimed to study the effectiveness of this social marketing intervention on quit...
| Main Authors: | , , , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
European Publishing
2021-07-01
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| Series: | Tobacco Induced Diseases |
| Subjects: | |
| Online Access: | http://www.tobaccoinduceddiseases.org/Effectiveness-of-Mois-sans-tabac-2016-A-French-social-nmarketing-campaign-against,139028,0,2.html |