Effectiveness of ‘Mois sans tabac 2016’: A French social marketing campaign against smoking

Effectiveness of ‘Mois sans tabac 2016’: A French social marketing campaign against smoking

Introduction In October 2016, the first edition of Mois sans tabac (Tobacco-Free Month) was launched, a campaign which had invited French smokers to challenge themselves to quit smoking for the whole month of November. We aimed to study the effectiveness of this social marketing intervention on quit...

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Bibliographic Details
Main Authors: Romain Guignard, Raphaël Andler, Jean-Baptiste Richard, Anne Pasquereau, Guillemette Quatremère, Pierre Arwidson, Karine Gallopel-Morvan, Viêt Nguyen-Thanh
Format: Article
Language:English
Published: European Publishing 2021-07-01
Series:Tobacco Induced Diseases
Subjects:
tobacco
smoking cessation
quit attempt
social marketing intervention
effectiveness
Online Access:http://www.tobaccoinduceddiseases.org/Effectiveness-of-Mois-sans-tabac-2016-A-French-social-nmarketing-campaign-against,139028,0,2.html

Internet

http://www.tobaccoinduceddiseases.org/Effectiveness-of-Mois-sans-tabac-2016-A-French-social-nmarketing-campaign-against,139028,0,2.html

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