CONSUMERS' WILLINGNESS TO PAY MORE FOR ORGANIC FOOD IN CROATIA

Taking into consideration growing concerns about conventional agricultural practices, food safety, human health, animal welfare and the environment, the main goal of this paper is to identify the predictors of consumers' willingness to buy organic food and to pay a premium price for it. The res...

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Bibliographic Details
Main Authors: Kristina Petljak, Ivana Štulec, Sanda Renko
Format: Article
Language:English
Published: Faculty of Economics in Osijek 2017-01-01
Series:Ekonomski Vjesnik
Subjects:
Online Access:http://hrcak.srce.hr/file/283011