The impact of market segmentation and social marketing on uptake of preventive programmes: the example of voluntary medical male circumcision. A literature review [version 1; peer review: 2 approved, 1 approved with reservations]
Background: The business world has long recognized the power of defining discrete audiences within a target population. However, market segmentation’s full potential has not been applied to the public health context. While some broad elements of market segmentation (e.g., age, geography) are conside...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
F1000 Research Ltd
2018-12-01
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| Series: | Gates Open Research |
| Online Access: | https://gatesopenresearch.org/articles/2-68/v1 |