THE ROLE OF MARKETING AND BRAND IN BANKING
One of the key tasks for modern banks is finding ways and methods for creating sustainable competition advantage in increasingly competitive financial markets. The role of marketing within this task is beyond doubt, especially in bank services quality area. The quality is reached through putti...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
KD Mapro
2015-10-01
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| Series: | Journal of Process Management. New Technologies |
| Subjects: | |
| Online Access: | http://www.japmnt.com/images/Volume%203/Issue%204/12.%20THE%20ROLE%20OF%20MARKETING%20AND%20BRAND%20IN%20BANKINKG.pdf |