PEMILIHAN STRATEGI PENJUALAN DENGAN PENAMBAHAN FASILITAS UMUM DI PERUMAHAN "GCA" BERKAITAN DENGAN KEPUTUSAN INVESTASI

An alternative strategy for selling low-cost housing is to add facilities such as places of worship, schools, or clinics in the GCA housing development to make the consumer more comfortable with their house. The purpose of this research is to understand the sales strategy associated with added facil...

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Bibliographic Details
Main Authors: Njo Anastasia, Veronika S. Herlimus, Liniwati Yuono
Format: Article
Language:English
Published: Petra Christian University 2001-01-01
Series:Jurnal Manajemen dan Wirausaha
Subjects:
Online Access:http://puslit2.petra.ac.id/ejournal/index.php/man/article/view/15614