Market orientation and corporate social responsibility: towards an integrated conceptual framework

Market orientation and corporate social responsibility: towards an integrated conceptual framework

Abstract The aim of this study is to develop a comprehensive framework and propositions showing the integration of market orientation (MO) as an economic-oriented strategy and corporate social responsibility (CSR), as a socially–oriented strategy for business performance (BP). A review of literature...

Full description

Bibliographic Details
Main Authors: Mahmoud Abdulai Mahmoud, Charles Blankson, Robert E. Hinson
Format: Article
Language:English
Published: SpringerOpen 2017-11-01
Series:International Journal of Corporate Social Responsibility
Subjects:
Market orientation
Economic strategy
Corporate social responsibility
Social strategy
Business performance
Framework
Online Access:http://link.springer.com/article/10.1186/s40991-017-0020-1

Internet

http://link.springer.com/article/10.1186/s40991-017-0020-1

Similar Items