AXIOLOGICAL VECTORS OF MASS CULTURE

The paper deals with the value aspect of mass communication influenced by post-modern tendencies. Such discourse characteristics as “magic”, “aggressiveness”, “glamour” being the embodiment of the named tendencies are pointed out.

Bibliographic Details
Main Author: V. A. Buryakovskaya
Format: Article
Language:English
Published: Kemerovo State University 2014-02-01
Series:Вестник Кемеровского государственного университета
Subjects:
Online Access:https://vestnik.kemsu.ru/jour/article/view/580