Consumer Perception of Competitiveness – Theoretical-Instrumental Approach
Behaviorist economic approach has recorded a quantum leap in a relatively short period of time, as studying the relationship between consumer behavior and companies’ strategic decisions based on market competitiveness are no longer an unknown area. However, this issue remains actual in view of the f...
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| Format: | Article |
| Language: | English |
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Sciendo
2016-04-01
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| Series: | Studies in Business and Economics |
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| Online Access: | https://doi.org/10.1515/sbe-2016-0004 |