The Influence of The „KOMISARZ Alex“ TV Series on The Development of Łódź (Poland) in The Eyes of City Inhabitants

The issues of creative and cultural industries and their role in city branding and development are explored in this paper. Activities enhancing city placement and city branding via a TV series are subject to enquiry. As a result, the city becomes a film-friendly destination, attracting people and fi...

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Bibliographic Details
Main Author: Cudny Waldemar
Format: Article
Language:English
Published: Sciendo 2014-07-01
Series:Moravian Geographical Reports
Subjects:
Online Access:http://www.degruyter.com/view/j/mgr.2014.22.issue-1/mgr-2014-0004/mgr-2014-0004.xml?format=INT