Sharing on Facebook and Face-to-Face What Others Do or Approve: Word-of-Mouth Driven by Social Norms

Sharing on Facebook and Face-to-Face What Others Do or Approve: Word-of-Mouth Driven by Social Norms

Information sharing on social media [i.e., electronic word-of-mouth, (eWOM) and face-to-face word-of-mouth (fWOM)] plays an important role in message dissemination. This study investigates the effectiveness of group norms in motivating eWOM and fWOM. Drawing upon the psychological distance and const...

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Bibliographic Details
Main Authors: Mingyue Zhang, Jingyi Lu, William K. Hallman
Format: Article
Language:English
Published: Frontiers Media S.A. 2021-10-01
Series:Frontiers in Psychology
Subjects:
electronic word-of-mouth
social media
reference group
descriptive norms
injunctive norms
psychological distance
Online Access:https://www.frontiersin.org/articles/10.3389/fpsyg.2021.712253/full

Internet

https://www.frontiersin.org/articles/10.3389/fpsyg.2021.712253/full

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