Marketing strategy of the territory in the investment policy of the city
The administration of the territory of the city involves multi-vector directions of socio-economic forces with the view to creating a competitive investment-attractive environment. The territory of the city becomes a market object, requiring the use of specialized economic instruments to enable incr...
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Format: | Article |
Language: | English |
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University of Novi Sad - Faculty of Economics, Subotica
2017-01-01
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Series: | Strategic Management |
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Online Access: | https://scindeks-clanci.ceon.rs/data/pdf/1821-3448/2017/1821-34481701022K.pdf |