Marketing strategy of the territory in the investment policy of the city

The administration of the territory of the city involves multi-vector directions of socio-economic forces with the view to creating a competitive investment-attractive environment. The territory of the city becomes a market object, requiring the use of specialized economic instruments to enable incr...

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Bibliographic Details
Main Author: Kiseleva Albina
Format: Article
Language:English
Published: University of Novi Sad - Faculty of Economics, Subotica 2017-01-01
Series:Strategic Management
Subjects:
Online Access:https://scindeks-clanci.ceon.rs/data/pdf/1821-3448/2017/1821-34481701022K.pdf