Creative communication in public relations activities
This article discusses several approaches to new waves of public relations. Emphasis is given to the creative impulse since many public relations professionals are less familiar with it than other forms of communication. Five criteria are suggested for structuring creative communications: 1. learnin...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
The Institute of Aviation
2013-12-01
|
| Series: | Marketing of Scientific and Research Organisations |
| Subjects: | |
| Online Access: | http://minib.pl/en/creative-communication-in-public-relations-activities/ |