DETERMINANTS OF BRAND AUTHENTICITY OF HIGH QUALITY APPAREL INDUSTRY IN DEVELOPING COUNTRY: A MODERATING EFFECT OF ENTREPRENEURIAL
The main objective of the research is to illustrate the value in the developing world of researching and implementing quality brand authenticity with the moderating effect of entrepreneurial marketing. 1943 responses were collected using survey method and five-point self-administrated questionnaire...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Center for Quality, Faculty of Engineering, University of Kragujevac, Serbia
2020-09-01
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| Series: | International Journal for Quality Research |
| Subjects: | |
| Online Access: | http://ijqr.net/journal/v14-n3/17.pdf |