Problems of Assessment of Influence of the Market Situation upon Competitive Position of an Enterprise in the Process of Managing its Products Competitiveness

The article justifies a possibility of use of natural-science approaches when assessing the market situation in the process of forecasting competitive position of an enterprise. In order to develop further the methods of forecasting competitive position of the producer, the article offers to use app...

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Bibliographic Details
Main Authors: Fartushnyak Olga Victorovna, Pasichnyk Inna Yu.
Format: Article
Language:English
Published: Research Centre of Industrial Problems of Development of NAS of Ukraine 2013-11-01
Series:Bìznes Inform
Subjects:
Online Access:http://www.business-inform.net/pdf/2013/11_0/287_291.pdf