THE ROLE OF RELATIONSHIP MARKETING ON INSURANCE MARKET DURING THE CRISIS PERIODS

This paper is about a research regarding the implications of presenteconomic crisis on a market created to cover various risks that could affectboth individuals and companies. The main objective of the research was toestablish the coordinates of the insurance market at the EU countries level inorder...

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Bibliographic Details
Main Author: Cristinel CONSTANTIN
Format: Article
Language:English
Published: Universitaria Press Craiova 2009-01-01
Series:Management & Marketing
Subjects:
Online Access:http://www.mnmk.ro/documents/2009/9_Cristi%20Constantin_FFF.pdf