Gaya Pengambilan Keputusan pada Konsumen Pria Generasi Y untuk Produk Fashion Casual yang Dibeli di Toko [Decision-making Styles of Male Generation Y Consumers of Casual Fashion Products Purchased at Stores]
Shopping activity is linked to the identity of consumers who were born between 1977-1994 or called Generation Y. Generation Y itself is described as a generation that pays attention to appearance and style. Therefore, Generation Y are potential consumers. For Generation Y, shopping activity is no lo...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Pelita Harapan
2018-05-01
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| Series: | DeReMa (Development Research of Management): Jurnal Manajemen |
| Subjects: | |
| Online Access: | https://ojs.uph.edu/index.php/DJM/article/view/613 |