A Thematic Analysis of Advertisement in the Telecommunication Industry
The main objective of this research was to determine the types of appeals used in telecommunication advertisement, explain how the themes and appeals used in the advertisement were presented, and see how it could attract subscribers despite the challenges in the industry. Qualitative content analysi...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Bina Nusantara University
2017-11-01
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| Series: | Binus Business Review |
| Subjects: | |
| Online Access: | https://journal.binus.ac.id/index.php/BBR/article/view/3713 |