Persepsi Terhadap Celebrity Endorser pada Iklan Kosmetik dan Minat Beli pada Mahasiswi
This study was aimed to examine the correlation between perception towards celebrity endorsers in cosmetic advertisements with the interest in purchasing of a university student. The hypothesis proposed in this research was that there was a positive correlation between perception towards celebrity e...
| Main Authors: | , , |
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| Format: | Article |
| Language: | Indonesian |
| Published: |
Department of Psychology, Universitas Islam Indonesia
2012-01-01
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| Series: | Psikologika: Jurnal Pemikiran dan Penelitian Psikologi |
| Online Access: | https://journal.uii.ac.id/Psikologika/article/view/4142 |