Marketing communication in the area of breast and cervical cancer prevention

Background/Aim. Innovative marketing campaigns and promotional activities can successfully contribute to the improvement of public health by raising the level of general knowledge about health issues and benefits that the change of habits, eradication of undesirable behaviour and regular me...

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Bibliographic Details
Main Authors: Cvijović Jelena, Kostić-Stanković Milica, Krstić Goran, Stojanović Ljupče
Format: Article
Language:English
Published: Military Health Department, Ministry of Defance, Serbia 2016-01-01
Series:Vojnosanitetski Pregled
Subjects:
Online Access:http://www.doiserbia.nb.rs/img/doi/0042-8450/2016/0042-84501500132C.pdf