THE PUN-GROUP OF LINGUISTIC DEVICES IN ADVERTISING MEDIA DISCOURSE
The language of advertising is unique and very peculiar in comparison with other elements of media discourse. The effectiveness of speech in advertising media discourse focuses on catching the attention of the target audience. Since the language of advertising is characterized by a distinguished pe...
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| Format: | Article |
| Language: | English |
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Yerevan State University
2021-05-01
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| Series: | Armenian Folia Anglistika |
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| Online Access: | https://journals.ysu.am/index.php/arm-fol-angl/article/view/6024 |