Self-presentation and counterstereotypic gender strategies in social media campaigning: An example from Taiwan's presidential election

By employing a functional approach considering both topics and functions, this study explored and compared candidates’ presentation of textual and pictorial information in their social media campaigning through a combination of quantitative method and qualitative content analysis. Results indicated...

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Bibliographic Details
Main Authors: Chi-Ying Chen, Shao-Liang Chang
Format: Article
Language:English
Published: Taylor & Francis Group 2019-01-01
Series:Journal of Information and Telecommunication
Subjects:
Online Access:http://dx.doi.org/10.1080/24751839.2018.1536365