ANTI-CRISIS MANAGEMENT IN CONTEXT OF ITS THEORETICAL AND METHODOLOGICAL RESEARCH BASES

ANTI-CRISIS MANAGEMENT IN CONTEXT OF ITS THEORETICAL AND METHODOLOGICAL RESEARCH BASES

Effective country and enterprise economic management determines survival of dozens thousand Russian enterprises under market economics conditions any time, but management on the basis of marketing elements gains particular importance during crises. Anti-crisis management is a complex preventive mana...

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Bibliographic Details
Main Author: A. V. Trapitsyn
Format: Article
Language:Russian
Published: Nauka 2016-12-01
Series:Modernizaciâ, Innovaciâ, Razvitie
Subjects:
research
crisis
methodology
approach
enterprise
crisis management
marketing element
Online Access:https://www.mir-nayka.com/jour/article/view/577

Internet

https://www.mir-nayka.com/jour/article/view/577

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