Convergence in Multidimensional, Interdisciplinary, and Inter-Organizational Approaches in B2B Sales Performance Evaluation Research: Systematic Literature Review
The aim of this study is to systematically study the research literature in the field of B2B sales performance, identify research gaps and propose suggestions accordingly. Nowadays, the evaluation of B2B sales performance as a valuable consequence of a job to achieve competitive advantage has been i...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Tehran
2020-06-01
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| Series: | مدیریت بازرگانی |
| Subjects: | |
| Online Access: | https://jibm.ut.ac.ir/article_76909_ce44ef662c2519abef88688e6b721230.pdf |