Las Corridas de Toros en San Fermín: El Riesgo, La Muchedumbre y el Hedonismo Las Corridas de Toros en San Fermín: El Riesgo, La Muchedumbre y el Hedonismo

Las Corridas de Toros en San Fermín: El Riesgo, La Muchedumbre y el Hedonismo Las Corridas de Toros en San Fermín: El Riesgo, La Muchedumbre y el Hedonismo

Inside the notion of ‘consuming experiences’, it is important to consider traditional celebrations as an appropriate setting to understand the marketing of the concept of hedonic consumption experiences. Analizing the bull running experience in San Fermin, Spain, we seek to understand the meaning th...

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Bibliographic Details
Main Author: Yaromir Muñoz Molina
Format: Article
Language:English
Published: Universidad EAFIT 2005-06-01
Series:AD-minister
Subjects:
Hedonic Consumption Experiences, Experiences Marketing, Pleasure, Crowding Effect, Openess, Vitality, Motion, Limit Absence.
Online Access:http://publicaciones.eafit.edu.co/index.php/administer/article/view/661

Internet

http://publicaciones.eafit.edu.co/index.php/administer/article/view/661

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